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December 29, 2017
Categories: Strategy

Let’s Get Strategic • Why Strategic Marketing Wins

Is your marketing dictated by a strategic plan, or do you take an ad-hoc approach? Great marketing can happen in a spontaneous way, but a strategy almost always drives the best marketing. That said, not all plans are created equal. The best marketing plans require an incredible amount of thought...

December 19, 2017
Categories: Content , Social Media , Strategy

Social Intelligence • How to Act on Social Media

Customers are no longer complacent with their money. They demand the best from those they choose to support with their purchases, and that is no different for whom they choose to follow online. Being a brand on social media is no easy feat, so how exactly can you behave in...

November 22, 2017
Categories: Sales , Strategy

Lead Generation • Marketing to Entice Consumers

Companies who are investing only in bottom-of-funnel lead generation marketing tactics are seeing their lead generation dry up. It's important to ensure touch points with customers at every step of the sales funnel, from the general awareness stage right through to nurturing a customer with high purchase intent. Customers may...

November 22, 2017
Categories: Content , Social Media , Strategy

Social Media Strategy • Stepping Up Your Social Game

Social media for your business can seem like a very difficult thing to conquer. This is especially true if you're not completely sure how to go about it, or if it's a side-of-the-desk job rather than your top priority. The best way to start out and do it well is...

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Let’s Get Strategic • Why Strategic Marketing Wins

Social Intelligence • How to Act on Social Media

Lead Generation • Marketing to Entice Consumers

Social Media Strategy • Stepping Up Your Social Game

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