Silverstone Custom Homes
Silverstone Custom Homes came to us with a name and multiple beautiful homes in their portfolio. With a few years behind them, Silverstone knew it was time to go all in and build a professional brand that would take the homebuilding company to the next level. Stitch was tasked with creating a visual identity that perfectly captured the personality of the company, known for crafting modern, high-quality custom homes.
A Custom Look for a Custom Builder
We began researching the homebuilding landscape within central Alberta to find that many of the logos were very similar and lacked a differentiating personality. We became inspired to create something that other brands would aspire to; a logo that was timeless and classic, yet bold.
We knew that the look would need to speak to longevity and quality in order to appeal to families looking to build what they would be proud to call home for years to come. Out of that thinking came a brand that portrayed elegance and artistry.
The dual arrow icon within the logo softly mimics the form of a roof, abstractly alluding to the homebuilding industry to provide context. The sans-serif font itself is clean, but the letter forms have a touch of personality in them. This is a tie back to the homes themselves – classy and elegant with flair. We intentionally chose a deep colour palette to invoke feelings of seriousness and stability into the brand. The result is a mark that is legible, appealing, and unique.
Continuing to Build an Identity
The true draw of a Silverstone home is that no one has one quite like it; it belongs to your family and your family alone. Stitch developed a tagline that would be used across all collateral to help provide context to the calibre of the company and differentiate Silverstone from the many competitors in the marketplace. The line, A Home Truly Your Own, highlights the craft nature of the homes built by Silverstone, and speaks to the mentality of the target buyer who is looking for something that others can’t emulate.
For Silverstone, our team has created some custom pieces to help homeowners celebrate their new home, social media assets to instil a feeling of warmth and professionalism, on-site signage to direct people towards show homes, as well as a suite of polished corporate collateral that perfectly displays the company’s care and professionalism.
